Agent Analytics & BI Platform
High-throughput analytics pipeline powering real-time ROI dashboards for agents.
High-Throughput Analytics & Sales Intelligence Platform
I designed and delivered high-throughput analytics pipelines to capture, process, and analyze agent performance metrics and sales interactions at massive scale. These pipelines powered the Agent Hub—a real-time analytics and coaching dashboard that gave agents immediate visibility into their performance, lead effectiveness, and return on investment (ROI).
The platform transformed raw interaction data into actionable intelligence, enabling data-driven decision-making for both agents and the business.
Data Ingestion & Processing Architecture
The analytics platform was architected to handle terabytes of data generated by voice calls, SMS messages, lead interactions, and public real estate records.
Key components included: • Streaming ingestion of interaction events from communication and lead systems • Batch ingestion of public records and historical transaction data • Event normalization and enrichment pipelines to standardize disparate data sources • Fault-tolerant processing with replay capabilities for data recovery and backfills
This architecture ensured reliable, near real-time data availability despite high volume and velocity.
Metrics Modeling & Real-Time Insights
The system computed and maintained a rich set of agent performance metrics, including: • Lead response times and engagement latency • Conversion rates across interaction stages • Spend-to-revenue attribution and ROI • Behavioral signals tied to successful outcomes
Metrics were continuously updated and made available with low latency to downstream applications.
Agent Hub Dashboard & Coaching Intelligence
The Agent Hub surfaced these insights through intuitive dashboards and embedded coaching tools: • Real-time performance visibility for individual agents • Benchmarking against peer and market performance • Automated performance nudges triggered by behavioral thresholds • Context-aware talking points to improve agent follow-up and conversion
These capabilities enabled proactive coaching rather than reactive reporting.
Platform Impact & Business Outcomes
This analytics platform: • Empowered agents with transparent, data-driven insights • Improved agent effectiveness and lead conversion rates • Strengthened agent trust through clear ROI visibility • Enabled automated coaching at scale without manual intervention
By combining high-volume data pipelines with real-time analytics and intelligent feedback loops, the system became a critical component of Zillow’s agent success and revenue optimization strategy.