Product Engineering
Unifying engineering, design, and product vision to deliver exceptional, user-centric digital experiences.
The User is our North Star
Great product engineering isn't just about clean code—it's about user empathy. It requires engineers to understand the user's journey, the designer's intent, and the business's goals. I foster a culture where engineers participate in user research and are encouraged to ask "Why?" before discussing "How."
My background as a multidisciplinary creator (Code, Music, Design) helps me bridge the often-siloed worlds of creative and technical teams. I speak the language of pixels, phasing, and pointers.
Engineering Values
- ●User-Centric Architecture
- ●Design System Standards
- ●Performance as a Feature (Core Vitals)
- ●Accessibility Leadership
Consumer-Facing Scale
Audience Journey & SEO
Leafly
Led the engineering group responsible for the world's largest cannabis information resource, serving 120M+ annual visitors. We re-architected the consumer platform to optimize for Core Web Vitals and programmatic SEO, securing dominant search rankings for over 5,000 strain varieties and driving massive organic acquisition.
Design Systems
Building shared component libraries that ensure consistency, accelerate development, and bridge the gap between Figma and React.
Modern Frontend
Expertise in React, TypeScript, and TailwindCSS to build interfaces that are performant, responsive, and maintainable.
Data-Driven UX
Integrating A/B testing and analytics directly into the development workflow to validate hypotheses and iterate on user value.
